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Competitive Positioning Illustration Series
This series of illustrations was inspired by seeing several sales presentations that attempted to describe some of the technical features that should put O3b mPOWER ahead of the LEO competition—assuming that the customer can understand the added value of these features, which are difficult to describe with just words. It was envisioned these were the drawings you would make if you were talking live, with a customer, and walking them step-by-step through these tricky technicalities. This close collaboration translates these esoteric ideas into simple-to-understand graphics and infographics. The graphics were converted into PowerPoint slides that the sales department can tactically employ as part of a larger presentation. These illustrations reduce confusion and enhance the overall O3b mPOWER messaging and competitive positioning. |
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Curious about the O3b mPower?
Orbiting 8.000km above the Earth’s surface, the O3b MEO constellation delivers low-latency broadband to any area within 50° north or south of the equator. |
